VW: True Life Costs

2009 – ActionScript 3, Robotlegs

A new digital campaign, part of Volkswagen’s successful ‘Unbelievable Value’ series, countering the misconception that Volkswagen does not offer good value for money. The site lets you explore about the cost of things over time. What you eat, what you do for fun and especially what you drive.

The site is build in Actionscript 3, compiled to flash 10 using the framework Robotlegs to handle the loading, deeplinking and manage the architecture. The scenes were modeled in real life and filmed. All animations are a combination of playing the flv timelines back and forwards together with programatic zooming tweens.

Each users individual costs values controlled by the sliders throughout the site are stored in a mySQL database and can be compare with the users facebook friend’s values.